Lexicon

Lexicon by Harman is a luxury audio brand that specializes in high-end home theater systems and audio equipment. The brand is known for its use of advanced technologies and high-quality components to produce exceptional sound quality. Lexicon products are designed for audiophiles and home theater enthusiasts who demand the very best in audio performance. The company was acquired by Samsung electronics in 2017.

The Brand Lexicon by Harman refers to the unique set of words, phrases, and terms that are used to communicate the brand's values, personality, and overall identity to its customers and stakeholders. Harman is a global audio and electronics company that specializes in the design and manufacturing of audio products, connected car systems, and enterprise automation solutions.

The Harman Brand Lexicon is centered around the idea of "Experience Perfection," which encapsulates the company's commitment to delivering high-quality products and services that enhance people's lives. The brand's core values include innovation, craftsmanship, reliability, and sustainability, and these values are reflected in the language and messaging used throughout its marketing and communications materials.

Some of the key terms and phrases that are commonly used in the Harman Brand Lexicon include:

Sound that Moves You: This tagline is often used to describe the company's audio products and emphasizes the emotional impact that music and sound can have on people.

Connected Car: This term refers to Harman's expertise in developing and integrating technology solutions for the automotive industry, such as advanced driver assistance systems, in-car entertainment systems, and telematics platforms.

Lifestyle Audio: This term is used to describe Harman's consumer audio products, which are designed to seamlessly integrate into people's daily lives and enhance their overall audio experiences.

Sustainable Innovation: This phrase reflects Harman's commitment to developing innovative products and solutions that have a positive impact on the environment and society as a whole.

Overall, the Harman Brand Lexicon is designed to create a consistent and recognizable brand identity that resonates with its target audiences and reinforces the company's core values and mission.