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R Dreams are boundless. Samsung Electronics constantly reinvents tomorrow to pursue happier and richer lives. We explore the territory of the unknown to discover potential and fulfill greater promise.

We continuously develop and expand strategic products in our Consumer Electronics division.
Since we first won top global market share in 2006, exceptional technology and innovative design have strengthened our unrivaled leadership in flat-panel TVs and monitors.
In the Home Appliance, we achieved remarkable growth by debuting inventive new products and differentiated design in the premium market.

Visual Display

With our new Lifestyle TVs, we will realize our vision ‘Screen Everywhere’ that unlocks limitless freedom for displays to be placed anywhere at home.

 

In 2016, our Visual Display released quantum dot TV and was globally recognized for its best-in-class picture quality, and our Serif TV ushered in a new design paradigm in the TV industry and elevated our position as an industry leader. The year 2017 is forecast to experience rapid growth in UHD TVs and curved TVs thanks to an increasing consumer awareness of high resolution and high picture quality. With an aim to provide the best-possible viewing experience to our consumers, we will launch the world’s first and only QLED TV that delivers 100% color volume, a newly emerging standard of picture quality measurement that can strengthen our leadership position in the premium TV market. Moreover, ‘The Frame’ which transforms any living room into an aesthetically-pleasing gallery, along with other diverse accessories equipped for each product line-up will enable us to cater diverse consumer preferences. Furthermore, 2017 Smart TV will allow customers to enjoy a wide spectrum of content on a single screen and feel the out-standing user experience by controlling their set-top box, game consoles, and almost all other peripheral devices on a single remote control.

Home Appliance

Brilliant innovation you never expected, but come to rely on at home, everyday.

Samsung Electronics is relentless in our efforts to deliver innovative products and experiences that maximize user convenience and make the lives of consumers better. In 2016, we saw an increase in sales throughout Asia in addition to revenue growth across premium appliance markets in North America, Europe, and Korea. Most of all, Samsung’s market share ranked first in the US, a key market for home appliance brands. This year, we launched innovative products that shifted market paradigms, like the FamilyHub refrigerator, AddWash washing machine, and WindFree air conditioner. They continue to garner positive feedback from our consumers. We also focused on strengthening and expanding our business with a new built-in lineup and system air conditioners. In 2017, we will continue to bring real value to consumers by launching differentiated products and technologies. Our ground-breaking and consumer-focused products will challenge routines and stereotypes, leading the market by delivering true innovation and convenience to our valued consumers. We will maintain our market leadership position with premium, innovative products like the FamilyHub refrigerator featuring advanced voice recognition technology that is guaranteed to improve family communication, the FlexWash washing machine which can support two simultaneous or separate washes of different clothing capacities and fabric types, and the WindFree air conditioner for staying cool without direct wind. In addition, we are continuing to invest in revolutionizing products and distribution methods for our high-growth, high-profit B2B business.