The Gold Rush Kid? That’s me,” says George, reflecting on the title of his third record – a 12-strong suite of marvellous, transporting, elevational songs, that more than anything “sound like me. That’s what ties them together.”

After two blockbuster albums – Wanted On Voyage ( 2014 ) and Staying At Tamara’s ( 2018 ), both of which reached number 1 in the UK and sold millions around the world, and the latter of which earned him his first number 1 single in ‘Shotgun’ and won him the 2019 Brit Award for British Male Solo Artist – it was time to return to heart and hearth, with an album written and produced entirely in London with longstanding collaborator Joel Pott.